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Small Biz United Partners

At Albemarle Area United Way we recognize the important role small businesses play in our local economy. Small businesses make up 99.6% of North Carolina businesses and employ over 1.7 million people in NC. 


As a Small Biz United Partner with AAUW, we work to help your small business gain more recognition and visibility in our community. Your small business is an integral part of supporting our Northeastern North Carolina community. Your investment as a Small Biz United Partner assists local organizations and individuals, allowing you to give where you live and where your business thrives.


  • 90% of small businesses support charitable organizations

  • Every dollar counts. When you contribute to help even one person, you are directly impacting the community for good. 


FOR YOUR BOTTOM LINE: Aligning your business with

United Way's mission will help attract customers

while making a positive impact on our community

  • Cone Cause research found that 83% of American consumers

        wish more products, services and merchants would support

        a philanthropic cause

  • Boston College’s Center for Corporate Citizenship showed

       that 84% of company executives reported bottom-line benefits

       after starting a charity program

  • Albemarle Area United Way makes an effort to support our small businesses by utilizing them as vendors and promoting them in marketing

  • Window sticker for your Small Biz

  • Your logo displayed on Albemarle Area United Way website

  • Promotions of your business at our events 

  • Highlighting Small Biz in newsletters and email blasts

  • Traveling poster board, banner, etc.

  • Social media marketing and cross-promotion

  • Partnership opportunities

TESTAMENT: "I own a small Yarn Studio in Elizabeth City, NC, that opened during the pandemic. My experience building a community of artisans and crafters who represent the spectrum of folks in our town gives me some boots on the ground insight into the necessity of community that stands together, especially in challenging times.  The need is great in our region and as a sole proprieter I can't run the traditional campaign for United Way. Small Biz United gives me an opportunity to be part of the United Way effort, to contribute on my scale and to feel that my business is contributing to the greater good." -Katherine Rogers, owner of Coastal Purl


To become a Small Biz United Partner, please contact the Albemarle Area United Way office via phone at 252-333-1510 or email Executive Director Bill Blake at

2024 Small Biz United Partners

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